8 Different Strategies on How to Use Pop-ups for Your Website
The use of Website Pop-Ups are a fantastic tool for enhancing your business when used appropriately. The primary purpose of using them should be to enhance your website users’ experience. If users are having a positive experience, it will encourage them to interact more on your website. As a result, more users will be encouraged to take up the offers on your website.
Unfortunately, too many organisations have not put the appropriate planning into how they should use this brilliant business growth tool. As a result, many ‘pop-ups’ are misused giving this tool such a bad rap. In many cases, some displays we see on websites are not even recognised as a pop-up when in fact they are one.
By definition, Website Pop-up ads or Website pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears (“pops up”) in the foreground of the visual interface.
There a many types of pop-ups, such as the classic one, which appears in the middle of your screen. There are even more uses for them. You just need to give some thought and planning into how best to use pop-ups to give your users a great experience.
Ways to use Website Pop-Ups
There are many ways you can use pop-ups, however, fundamentally is a right way and a wrong way to use them. If your pop-up is designed to enhance your user’s experience on that particular web-page, this would be deemed an appropriate use. You must plan ‘why’ and ‘how’ you are going to use pop-ups on your website to enhance your users experience. Here are several ways to use them appropriately on your website;- Welcome pop-ups;
- Collecting leads;
- Converting a sale;
- Growing social media followers
- Behaviour driven experience;
- Time driven pop-ups;
- Push notifications through their browser;
- Exit-intent pop-ups;
What are the correct use cases for Website Pop-ups?
Correct and well-designed implementation of these popups can skyrocket your list-building, reduce bounce rates, and drive sales. Here a few examples of Website Pop-ups below.Email Subscriptions Pop-ups
Integrate with forms to your favourite email marketing tools and grow your subscriber list.
Login Forms Pop-ups
Add an elegant modal that helps your users log in to your site.
Promotion & Sale Banners Pop-ups
Running a sale? Get more eyes on your special offers by including them inside popups.
Lead Capture Pop-ups
Boost your conversion rate by creating smart popups that entice your visitors to opt-in.
Content Lock & Upgrades Pop-ups
Reveal your premium content to users who opted in, or agreed to your terms.
Announcements Pop-ups
Notify visitors about maintenance, news or updates you want them to notice.
Exit Intent Pop-ups
Motivate your visitors to stay or buy, just when they are about to leave your site.
Welcome Mat Website Pop-ups
Show full-screen welcome popups that your visitors see the second they land on your site.
Related Products & Upsells Website Pop-ups
Get more sales by creating popups that display related WooCommerce products.