This is How You Ask Customers to Come Back and Be a Repeat Customer
Competition is often fierce and customers have busy lives. Customer loyalty becomes an absolute priority for any company that wants to thrive in the current economic environment. Businesses can massively boost their profit by focusing on improving their Customer Loyalty.
Having great products and selling them at reasonable prices is no longer enough. To build loyalty, you need to be ingenious and creative. Here are some strategies that your business can use to retain its customers as you ask customers to come back and be a repeat customer.
Integrate online and offline strategies
Having a solid identity is important. A business is a personal brand. There is no better way to strengthen your identity and brand(s) than to make the customer’s experience of the brand or service homogeneous. Integrate both online and offline strategies. Do not think of e-commerce and the physical store as two separate realities, but as two sides of the same coin.
For a customer to become a repeat customer, you have to make a solid case about why he or she should bother and actually ask them to come back to your business. Make sure you are using a combination of online communications strategies such as email, Chatbots, and social media to encourage them to come back and buy again. Tell them the reasons and benefits for doing so.
Offer offline communications too. Such a phone calls, brochures, letters etc. All of these strategies are listed elsewhere on our 500businessstrategies.com website.
Explore ways to make becoming a repeat customer an exciting and pleasurable experience. Really ‘think outside the box’ on this and try to go to extremes.
In reality, most sellers fear coming across as being too pushy, but they are usually not even close to being one of those pushy sellers we all dread to meet. Pushy sellers want you to buy the stuff you don’t need for a price that only benefits the seller.
You should ask a person to be a repeat customer because you truly feel that your products or services are going to meet the customers needs. That’s why it’s important to have both online and offline strategies to help inform the customer to buy again and again. Some customers won’t know of everything you can offer to them. That’s why it is vital to tell them.
Do not just sell, advise your customers
The sales team no longer has to be simply the means of a customer transaction. They have to solve problems and advise the customer in a useful and effective way. This means, as an employer, that it is necessary to invest more time in the recruitment and training of your team so they are more customer focused. Choose people who can learn and appreciate the benefits of the products your business has to offer your customers. When necessary, they must advise the customer in an authentically competent and helpful way (and not simply focused on making the sale).
This is especially true for retailers of goods of a certain value, such as household appliances, electronic and multimedia devices, musical instruments, clothes, sports equipment, and so on. On average, the customers who turn to these businesses are not only high-spending customers, but they also give enormous value to great service. The see the level of assistance they receive as part of the purchase they are preparing to make. They know they could get what they need on the internet for less, but they want and value the human connection. A professional salesperson gives great advice to customers so they can find exactly what he or she truly wants.
Involve your customers
Do not let the customer do all the work once they enter the shop. Create experiences that invite customers to interact with the store and products. Boredom affects your sales. As he or she wanders the corridors, the customer looks at prices and doesn’t focus on the product. That type of visitor has not a valid reason to become a repeat customer.
For example, if you have purchased a new product, organize a demonstration at the entrance of the store. You will attract the attention of customers who have purchased similar products in the past. If your business allows it, invite industry experts to hold workshops and give useful advice. The goal is to offer an additional service even to customers who, at that time, are not making a purchase.
For some business owners, choosing the best strategies for your business can be a challenging task, so we set up a perfect solution at Libabun to help you do just that.
We offer a ‘Complimentary business growth audit’ to assess and identify the best strategies for your business. From these audits we will identify the best strategies for you grow your business by at least 60% of the next 12-18 months. Many of our customers have doubled their business.
Register for yours today. These are free, it just takes an investment of your time.